Google search engine results depend on some defined behaviour or algorithm. There have always been some clues in patents on how these algorithms work. There have been thousands of patents and you never know if they will be implemented in search engines algo, but you can definitely see the direction that Google is going – human editorial approach.
To get better SERP (search engine result pages) results, algorithm will not count on links or page rank only, but on human reported sites like Dmoz.org directory entries and others. so the system is semi-automatic.
In an implementation consistent with the present invention, the set of favored and non-favored sources may be automatically determined. To accomplish this, exemplary queries in the query theme may be classified into a set of topics (e.g., an online topic hierarchy, such as Yahoo!, Open Directory, or Google) using the approach for classification described above. Web hosts that appear in the URLs associated with the best matching topics to the query theme may be taken to be favored sources. For example, if the query theme is “sites that help in finding accommodation,” then web hosts listed under the Open Directory category “http://dmoz.org/Recreation/Travel/Lodging” can be taken as favored sources. (..) For example, for the query theme “sites that provide frëe downloads,” web sites that actually provide frëe software downloads would be considered “favored sources” and web sites that mislead search engines with words such as “free” and “download” (popularly known as “spam techniques”), but do notin fact provide access to frëe downloads, would be considered “non-favored sources”. The patent application infers that sites have a brighter future in the search engines, especially Google. Therefore, don’t be afraid to link out to other sites. The more value you provide to your visitor, the more you will be rewarded in the end. Your ultimate goal is to become an authority in your particular topic.
This is good and bad.
The good is, of course, we get more relevant results. Spam sites get lower results, spam blogs will be fought, but still there will be ways to avoid banning from SERPs. I have created an example of a “spam blog” which simly takes content from other sites – www.music-video-blog.com – if someone from dmoz editorial looked at the site, it wouldnt be included, but if I added manually some good posts so everything didn`t look the same, then it could go in some consideration. I still could convert that site into something useful, right now it just sits there :)
The bad for publishers is that more and more people will avoid clicking on ads like Google Adsense:
. Ads will be overused by spam site creators as they would get low results from organic referrals. Like crime is always one step ahead of police, spam will always be ahead of internet algorithms.
Afterall, publishers should take notice of such patents and recognize where the real value lies – now it seems it`s dmoz directory. Google also takes the title and decrtiption of your page from dmoz.org, so it has to be taken seriously!