Search engine optimization for Flash

I was reading some articles about Flash SEO (like this) and some of them recommended using SWFObject to make some text visible to search engines. The trick is that you put text in HTML format inside

layer and then you put your flash over it (SWFObjects javascript code changes innerHTML of the

layer). While this works and I am still using this technique at sites like djnet, the technique is also kind of cloaking – showing one text to search engine, other for the user. Spammers can implement this method in their sites and sooner or later Google will create algo that will ban these sites. And the good ones too.
While this problem persists, you can put TITLE and DESCRIPTION in your flash files – in Flash IDE choose Modify > Document (or Ctrl+J). This is the part that gets indexed by search engines. Though this is better than nothing, again using SWFObject hides the flash file from search engine, thus making this piece of metadata useless.
I`m still thinking of rebuilding my best project (djnet) in php, just for SEO purposes. But what I know fur sure is that search engines will try to give better support for Flash because it won`t go away in the nearest decade – Internet cannot live without Flash video (though internet should get rid of flash advertisments).

Author: Valters Bože

abstract person

5 thoughts on “Search engine optimization for Flash”

  1. I strongly disagree that compliance with W3C requirement for alternative content constitutes cloaking. Many large sites, such as use SWFobject. This is in no way cloaking because the same file is server to every single visitor. The visitor can then decide to view the Flash, or to view the alternative content. Google happens to view the alternative content, as their choice.

    Definitely I do not think that sites using good programming methodology could be banned. Spamming requires misrepresentation. If the alternative content matches the Flash, there is no spam.

  2. thus you need human reviewing of source code and flash, which is a long run (but google walks this way). search engine cannot detect if flash content is the same as source code in SWFobject layer. this is really effective to keyword spammers.
    As for, it just needs to promote this method just for promoting Flash..

  3. Hey guys,
    I have an iMac G5 running tiger 10.4.7 and I an having a wierd problem. Whenever I go to a site that has an embedded youtube, flash or some kind of video, there is no sound. If it a quicktime file there is no problem. There is not sound no matter what broswer I use, firefox, camino, safari, or shiira. And keep in mind that about a week ago I was not having this issue.

    Help Would be awesome

  4. Bush is forever saying that democracies do not invade other countries and start wars. Well, he did just that. He invaded Iraq, started a war, and killed people. What do you think? Why has bush turned our country from a country of hope and prosperity to a country of belligerence and fear.
    Are we safer today than we were before?
    We have lost friends and influenced no one. No wonder most of the world thinks we suck. Thanks to what george bush has done to our country during the past three years, we do!

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